You’ve got the content your blogs are written and you're about to start creating your pins – but do you have a call to action on that blog that is going to engage your website visitors further? There is no point attracting all of that lovely traffic if there is no natural progression when they land on your website. Pinterest favours fresh content, so the more you can supply new content that hasn't been seen before, the more your pins will get seen in the first place. OR you need to have plans in place to publish fresh blogs/articles/products on a consistent basis. This means that you need to have existing content on your website that you can start pinning right away. The steps from pin discovery to product or service purchase need to be friction-free and as easy as possible.įollow the steps below to be sure your website content is optimised for Pinterest users: Your website needs to be rich in contentĮvery pin is an opportunity to drive traffic back to your website. The key to a Pinterest Strategy that converts pinners to buyers is having a smooth journey. Or, perhaps you're just about to get started with your Pinterest marketing and you haven't even thought about what happens when pinners arrive at your website. Have you been seeing traffic to your website coming from Pinterest, but it's not converting to sales? It's so important that your website is ready for Pinterest. Is your website ready to receive extra traffic from Pinterest?
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